 ¡¡ Company and Staff Profile
General Information
- established in 2000, approved by Ministry of Education
- specialize in the UK
- general manager is former Education Promotion Manager at BC Shanghai, all senior counsellors are UK returned masters
- have office in Hangzhou, Shanghai, Nanjing, Ningbo, Wuhan, Qingdao and Jinan
- aim to set up offices in the UK and
- have a sub-agent network of 30 partners all over China including Chengdu, Chongqing, Xi'An, Dalian, Beijing,Guangzhou a n d Shenzhen, Foshan, Changchun, Changsha.
- send 300-350 students to UK each year currently:PG:65%, Pre-master/UG/Foundation:20%, A-level:15%
HOPE's Business and Services
- students recruitment
- short course training including teacher training
- pre-departure briefing
- summer a n d winter camp
- UK university tour
- Parents trip to UK
- career service for students
- alumni events
- marketing services for UK institutions (events and links with Chinese institutions)
- agent of Chinese universities
Way of Promotion
- Word of mouth
- Media Ad: study in UK column and editorial rather than hard sale advertisements; increasing use of specialized web: tigtag and UKER.
- Campus network and on-campus events
- partnership with education institutions, banks, government organizations, language (IELTS) training centres, insurance companies, travel agencies, business companies, BC
- Events: Education UK Roadshow, information days, seminar and interview sessions, alumni events
Popular Subjects This Region
Were:
Business and Economics, Finance, Banking and Accounting, MBA, IT, E&E, Business law
Are:
Business and Economics, Finance, Banking and Accounting, E&E, Art & Design, Media and Communication, Education, TEFL/TESOL, Biology, Hotel and Hospitality Management
Some Market Trends:
increased percentage for A-level and Foundation
more diploma students studying overseas ¨C opportunity for pre-master and top-up course
ranking is key to university selection
more Chinese universities are seeking overseas partners for various collaboration, but government policy becomes tighter
¡¤ Staff profile
Mr. Daniel ZHENG, General Manager
MA International Business Management, University of Westminster (2000); former ECS/Education Promotion Manager at British Council Shanghai (1993-2000).First person in China to be awarded senior certificate of British Education Promotion and Counselling by the British Council.
Ms. Judith ZHU, Director of Education Counselling
MA Educational Management, University of Warwick (2002); former China Marketing Manager for an international education group; former Project Coordinator and trainer for a giant SOE in China.
Mr. Yaogen XU, Senior Advisor
Former Director of International Office, Zhejiang Provincial Education Commission; former Principal of Hangzhou Foreign Language School.
Ms. Chelsea CHENG, Senior Counsellor, Marketing Manager
Msc Management, Loughborough University (2003), 5 years working experience in marketing.
Ms. Crystal BAO, Senior Counsellor
MSc Management, University of Lancaster (2007), 4 years working experience in education and management.
Mr. Wayne ZHU, Manager of External Relations
MSc International Shipping, Plymouth University (2009). 6 years working experience in marketing and management.
Mr. Hugh SHAO, Senior Counsellor
MSc Management, University of Sheffield (2009). |
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