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　About Us
　  Company and Staff Profile

General Information

  1. established in 2000, approved by Ministry of Education
  2. specialize in the UK
  3. general manager is former Education Promotion Manager at BC Shanghai, all senior counsellors are UK returned masters
  4. have office in Hangzhou, Shanghai, Nanjing, Ningbo, Wuhan, Qingdao and Jinan
  5. aim to set up offices in the UK and
  6. have a sub-agent network of 30 partners all over China including Chengdu, Chongqing, Xi'An, Dalian, Beijing,Guangzhou a n d Shenzhen, Foshan, Changchun, Changsha.
  7. send 300-350 students to UK each year currently:PG:65%, Pre-master/UG/Foundation:20%, A-level:15%

HOPE's Business and Services

  1. students recruitment
  2. short course training including teacher training
  3. pre-departure briefing
  4. summer a n d winter camp
  5. UK university tour
  6. Parents trip to UK
  7. career service for students
  8. alumni events
  9. marketing services for UK institutions (events and links with Chinese institutions)
  10. agent of Chinese universities

Way of Promotion

  1. Word of mouth
  2. Media Ad: study in UK column and editorial rather than hard sale advertisements; increasing use of specialized web: tigtag and UKER.
  3. Campus network and on-campus events
  4. partnership with education institutions, banks, government organizations, language (IELTS) training centres, insurance companies, travel agencies, business companies, BC
  5. Events: Education UK Roadshow, information days, seminar and interview sessions, alumni events

Popular Subjects This Region

Were:
Business and Economics, Finance, Banking and Accounting, MBA, IT, E&E, Business law

Are:
Business and Economics, Finance, Banking and Accounting, E&E, Art & Design, Media and Communication, Education, TEFL/TESOL, Biology, Hotel and Hospitality Management

Some Market Trends:

  • increased percentage for A-level and Foundation
  • more diploma students studying overseas – opportunity for pre-master and top-up course
  • ranking is key to university selection
  • more Chinese universities are seeking overseas partners for various collaboration, but government policy becomes tighter

     Staff profile

    Mr. Daniel Zheng, General Manager

    MA International Business Management, University of Westminster (2000); former ECS/Education Promotion Manager at British Council Shanghai (1993-2000).First person in China to be awarded senior certificate of British Education Promotion and Counselling by the British Council.

    Ms Judith Zhu, Director, UK Department

    MA Educational Management, Warwick University (2002); former China Marketing Manager for an international education group; former Project Coordinator a n d trainer for a giant SOE in China.

    Mr. Yaogen Xu, Senior Advisor

    Former Director of International Office of Zhejiang Provincial Education Commission; Former Principal of Hangzhou Foreign Language School.

    Ms. Chelsea Cheng, Senior Counsellor, Marketing Manager

    • MSc Management, Loughborough University, 5 years work experience in marketing.

    Ms. Eileen Zhao, Senior Counsellor

    MA English for Professional Communication, Dundee University

    Ms. Ally Jin,Senior Counsellor

    MSC Sports and Leisure Management, Loughborough University

    Ms. Crystal Bao, Senior Counsellor

    MSc Tourism Management, Lancester University                                                                         

    Ms. Ariel Lu, Education Counsellor and International Relations.           

    MA International Communications, University of Nottingham

    Mr. Stephen Wang, Senior Counsellor

    MBA, University of East Anglia

    Mr. Steve Zhang, Senior Counsellor

    Msc. Supply Chain and Logistics, University of Warwick

     
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